Your newest favorite freelance copywriting academy is closed for now.
If you’re already a student, you can sign in using the button above. If not, please add your name to the waitlist below.
It’s been our #1 request over eight years serving 1000s of freelance copywriters: “Jo, can’t I just pay once and own this stuff?” We’ve not only decided to give you what you want. As in no, zero, zilch, nadda future payments. But we’re also giving you $2000 in instant savings. And 90 days’ access to our private community.
Wiebe Marketing Ltd. will contribute 1% of your purchase to remove CO₂ from the atmosphere.
Wiebe Marketing Ltd. will contribute 1% of your purchase to remove CO₂ from the atmosphere.
Wiebe Marketing Ltd. will contribute 1% of your purchase to remove CO₂ from the atmosphere.
Wiebe Marketing Ltd. will contribute 1% of your purchase to remove CO₂ from the atmosphere.
Here’s a contentious POV:
You can successfully guess your way through a TON of your freelancing biz.
You can google ways to build your list and come up with some good ideas that work. You can ask ChatGPT to write you cold emails, and it will, and they will be good, and it will be fast (and you’ll get the usual non-existent response rate). You can even plan 2025 pretty decently without hiring a goal-setting coach or downloading a Plan on a Page for $27 on Etsy.
But then there are the hard things.
Tricks of the trade.
Moves that bring in more money WITHOUT delivering more assets.
Dare I say… secrets.
For example, how can you get paid not just project fees but ALSO royalties?
And I mean, today.
Not 45 years ago.
Now. In this time, in this place.
This is how. You turn on a bonus lesson in Freelancing School, like this snippet:
That 👆 is just 5.5 minutes of a 60-minute detailed walkthru on Charging Royalties with Roy Furr. And it’s available right this second as one of 25+ bonuses inside one of the six programs inside Freelancing School.
Now, maybe you haven’t heard of Roy before.
Maybe you haven’t thought of getting paid royalties before.
So I gotta ask: What else haven’t you thought of?
I mean that with absolute love! 💌
But it’s a serious question.
What else haven’t you thought of…
And what has that already cost you?
Furthermore…
What might it cost you to just scroll along casually, dismissing the potential inside your business as if it’s no big deal? Instead, pause. Let’s not worry about what you didn’t get in 2024. Let’s imagine what you COULD get in 2025.
Hi – I’m Joanna Wiebe, the original conversion copywriter and creator of Freelancing School. Before I went out on my own, I was trapped in a great job with stellar money.
Hahaha – trapped.
I realize it sounds bizarre to feel trapped by things that help you put food on the table… but you and I know that going out on your own as a freelancer IS the path to not only more + better food on the table… but also that greatest of all riches: TIME.
The thing was… I did not know how to get leads. And that fear kept me trapped.
When at last I accidentally quit my job (long story), I was forced to make money stat. I figured it out (long story). I got way better at it (long course). I surrounded myself with impossibly smart people, and I asked them to teach me and the people I knew. (Freelancing School!)
So here’s the tricky thing:
As much as I loathe all the get-rich-quick, straight-to-hell, horrible schemes out there… and all the crappy fake DR copywriters who trash the “direct response” name by making millions selling bad supplements to unsuspecting people…
I also recognize that *normal* copywriters not only need to get paid…
We also deserve to get paid like top-performing sales people BECAUSE, when we do our job successfully, we directly impact our clients’ bottom line.
But when I say to you, “You should easily be closing $10K projects”… it sounds like I’m saying either, “Money is easy and cheap and free and I have all the shortcuts for you gimme gimme” or “I am ableist and totally out of touch” or “You are an underperformer who needs to work on self love.”
In fact, all I MEAN is this:
“You should easily be closing $10K projects because the work you do as a freelance copywriter is high value for businesses.”
Listen. There is too much on the line if you do this freelancing thing wrong.
And there is so much opportunity if you charge right… close on calls… deliver stellar work… and repeat.
That’s what I’ve seen across countless student stories…
Consider Elle Laine, who gave up her time-consuming job as a dental hygienist because she wanted to stay home to raise her kids. She had a six-figure salary to replace when she became a freelance copywriter… And she replaced it.
Or like Eman Ismail, who was a single parent when she started freelance copywriting. Eman needed to get to $5K a month immediately to make ends meet for her family… She MORE THAN doubled that goal.
Or even Emilia Tanase, who was a high school student in Romania when she started freelance copywriting NOT to buy new Jordans but to support her parents… She’s got a thriving freelance copywriting business today. (You may have seen her on LinkedIn!)
Don’t believe me, though! We asked Andrew Yedlin, one of our favorite freelance copywriters (who we met when he was a student of ours), to interview a few of the freelancers who’ve completed The 10x Freelance Copywriter, which is just one of the programs in Freelancing School. Watch Val’s full story. And skip to some of the highlights from other freelancers we’ve trained.
IT’S TIME YOU WENT TO
You’re invited to the basecamp for every growth-focused freelance copywriter on the planet. In these virtual walls, you will discover how to define your ideal client… you will figure out your focus… and you will see how to get paid, get paid more, get paid better and even make money while you sleep.
You’ll get a 150+ page workbook with The 10x Freelance Copywriter. Use it as you go through the training.
For years, the only program we offered to freelance copywriters who wanted to work on their business (not just on their copy chops) was The 10x Freelance Copywriter.
Because freelancers have so many questions, we’ve added Proposal Bootcamp, Master of Guest Blogging and Master of LinkedIn Cold Outreach to Freelancing School, alongside The 10x Freelance Copywriter.
But 10x FC is still the shining star.
In fact, freelancers who’ve implemented just 25% of the training library in The 10x Freelance Copywriter have multiplied their rates and soared past the six-figure milestone…
“Closed a 10k+ monthly retainer this week to do a few cold email sequences per week with a mid-sized tech company and felt obliged to share how much you’ve helped me.
I’ve legitimately 10x’d my shitty low-ball rates from when I started thanks to the course. All this with roughly another 10k in pipeline at the moment that should make this my best month by far.
I’ve only been in 10xFC since January but between this course and Copy School, the value is absolutely unreal. On my way to a $200k year (that’s the goal at least) largely thanks to your courses and your content.
AND, I’ve still got a LONG way to go in building authority and a proper inbound/referral engine for myself. (Module 4, here I come!!!)
Anyhow, I’m rambling…
Thank you so much for everything you do and what you’ve built 🙏”
Jacob Suckow
“I had my first $20K month – it feels surreal but it wasn’t a fluke. I consistently applied what I’ve learned and this is what changed:
“The 10xFC client processes were a gamechanger. I’ve never been in a corporate or agency setting so I had no insight into that world. I had never sent a proposal, for example. The processes for the calls felt so odd at first and now they’re just what I do. And they work! I come to client projects as an expert and get treated as such. It feels good.
Also, the 10xFC community and the amazing connections I’ve made have made my business. I’ve received referrals and opportunities I never would have got out there on my own. I’ve also learned so much from watching peers like Bree and Eman, who are just killing it.”
Aja Stuart
THE 10X FREELANCE COPYWRITER with Joanna Wiebe
THE 10X FREELANCE COPYWRITER with Joanna Wiebe
Time management. Authority-building. New revenue streams. Onboarding. Get the complete 6-month program to trade low-ball freelance gigs for consistent quality leads and bigger projects – aka your new roadmap to a relaxed six-figure business.
Created by Joanna Wiebe, this training will not only coach you to bring more money into your business – but will also help you walk into any client relationship with complete confidence in your process. Because when you lead projects like an expert, you get treated as one. #nomoreghosting
“Since joining in 2021, I’ve gone from scrambling around for $60 blog posts and making $1-3k per month, to signing $5k retainers, $20k launch projects and making $12k per month — I’m so damn grateful for everything I’ve learned from it. I’m booked solid for months ahead and it feels amazing. But beyond signing amazing clients, I now feel confident showing up like a damn boss for them, without being on call 24/7. Before 10x FC (and Copy School), there’s no way I could have handled the projects I’ve been working on.
Aside from business, I’ve made some incredible lifelong friends inside the community and have even partnered with some on projects and hosting events. It’s transformed my confidence, my business, and my life in so many ways.
So happy I took the leap to join when it seemed like a terrifying amount of money. Even though I joined WAY before I felt ready, this was the first “big” investment I made in my biz and it’s paid off tenfold.”
Nikki Trailor
“10X Freelance Copywriter lit a fire under my business! After taking 9 months away in 2017, I was starting 2018 fresh with just a handful of clients.
With a focus on streamlining and automating tasks, I rebuilt a smarter business that allowed more time for client work. In fact, I tripled my billings before I completed the course and my business has continued to grow exponentially.
A benefit to 10XFC that you won’t see listed on a sales page is the caliber of students Joanna attracts. The copywriters in the course were serious about their craft and I found tremendous value in the fresh ideas and feedback they offered.
Since completing the course, I show up every day excited about the business I’m building. It’s evident in the relationships I have with my clients and the paid invoices I have at the end of each month.”
Betsy Muse
Get the repeatable process to flood your pipeline with leads who are hungry for the services you offer. No more competing with a bajillion freelancers for crappy contracts on Upwork or spammy Facebook groups. You’ll walk away from this training knowing how to find, pitch and close qualified leads from the deep well of LinkedIn’s 55 million registered companies and 740 million registered users.
INCLUDED! In Freelancing School.
No more panicking over how to put together a proper proposal. Or agonizing over the details and then reluctantly dropping your price – only to get ghosted by the client anyway. Use this step-by-step training and SOP to set yourself up for an easy yes every time.
INCLUDED! In Freelancing School.
One guest post can generate qualified leads for months and years to come. Discover how to get your posts published on the high-profile platforms your clients turn to for advice. So you can continue to attract great prospects while you’re picking the kids up from dance class.
This is how you’ll become the freelancer that springs to people’s minds when they think ⇒ X (with X being the thing you love to do most). And get those brag-worthy logos on your site – even if you’re completely new to freelancing.
INCLUDED! In Freelancing School.
Imagine firing over a mini product page to a prospect while you’re on your way to dinner and getting $1,997 pinged to your PayPal five minutes later.This is the beauty of productized services. No sales calls. No chance of scope creep. Just a quick cash injection when you feel like taking on a small project.
Discover how to reverse engineer a service you offer to deliver a stellar productized service. You’ll create your new offer inside the workshop with a plan to start selling it the same day.
INCLUDED! In Freelancing School.
INCLUDED! In Freelancing School.
“When I first joined Freelancing School (formerly, 10X Freelance Copywriter) in January 2021, I was no stranger to freelancing. I’d been a freelance copyeditor since 2010 and gradually started pivoting to copywriting in 2019. I was tired of earning less than $50,000 despite working crazy hours. Conversion copywriting courses inside Copy School plus business training in Freelancing School gave me the chops, coaching and community to hit milestones I had never dreamed of back in my copyediting days:
Freelancing School gave me more than just a Slack community. For example, I found a subcontracting gig with a more experienced copywriter that seriously improved my copywriting abilities. And the coaches have helped me with everything from reviewing my copy to giving me a loving kick in the butt when I needed it. ”
– Vesna Mirosavljev
“If you’re hoping to scale your freelance business, you only need to ask: ‘What would Joanna Wiebe do?’ The answer is laid out in impressively comprehensive detail inside 10xFC.
After implementing just a few of Joanna’s authority-building strategies, I attracted better leads and opportunities. A popular life coach — lauded by Oprah, Tony Robbins, and Arianna Huffington — even slid into my DMs to book a call with me. No biggie.”
Chanteuse Marie
Founder of Copyhackers
See bio →
Co-Founder of Empire Engineering
See bio →
LinkedIn Strategist & Direct Response Copywriter
See bio →
Head of Marketing at Recart
See bio →
Messaging Strategist & Conversion Copywriter
See bio →
Lead-gen Specialist
See bio →
“You changed my life in The 10x Freelance Copywriter. I made more in my first year freelancing than I did working at Codecademy (and they were soooo good to me there, so that’s saying something!).”
Ashley Hockney
“10XFC & Copy School have both been — without a doubt — THE best investments I’ve ever made in my business.
All of the instructors are top-notch and the training is unmatched.
In my first year of freelancing, my copywriting business pulled in around $17K. Total. The second year (after joining Copy School and 10XFC), I made around $73K.
After 10XFC, my mindset changed from freelancer to business owner. And thanks to Copyhackers training, I feel confident charging higher rates — because I know that my copy will result in ROI for my client.
I’ve gotten SO much out of the training that I recently signed up for 2 more years of what’s now become Freelancing School.
I honestly cannot say it enough: Copyhackers training is worth every penny.”
Mary Blackiston
Founder of Copyhackers
See bio →
Co-Founder of Empire Engineering
See bio →
LinkedIn Strategist & Direct Response Copywriter
See bio →
Head of Marketing at Recart
See bio →
Messaging Strategist & Conversion Copywriter
See bio →
Lead-gen Specialist
See bio →
“You changed my life in The 10x Freelance Copywriter. I made more in my first year freelancing than I did working at Codecademy (and they were soooo good to me there, so that’s saying something!).”
Ashley Hockney
THAT’S ALL GOOD… BUT SOMETIMES IT’S AS SIMPLE AS ENDING THE LONELINESS OF BEING A FREELANCER. WHICH IS WHY YOU’LL LOVE THIS:
Join the We Are All Copywriters Community. It’s the private group where you go to grow. To talk shop. To get support while you implement the training. And to know that you are not alone.
👆Hear how Bree Weber doubled her income with the support of your new freelance community
👆Hear from Avi Webb, who finally found the mentorship he’d been searching for
“Learn conversion copywriting… Check. Run a financially viable business as a freelance copywriter… Umm. I learned here and there about business, but struggled to piece it together in a way that worked as a copywriter. And it showed in my bank account. Enter 10xFC. It’s like Rogers to Astaire, Abbott to Costello, Bogart to Bacall. It fits like a glove. There’s no general, maybe-this’ll-work, fingers-crossed lessons. You’re taught the best of what Jo has done to build her copywriting business and it’s laid out in a step-by-step plan. Follow the plan, complete the lessons, hit your milestones. In other words, it’s incredibly relevant to your freelance copywriting biz and, if you put in the work, it works. “
Sandra Beatty
“10x FC (yours inside Freelancing School) has honestly changed my career. 11 months later and I’m working with dream clients, I’ve pretty much doubled last year’s income, and I’m aiming for £100K next year. Best of all, that doesn’t even feel like an unrealistic goal. This has had such an impact on me and my son.””
Eman Ismail
FAQ
You betcha. The vast majority of this training is suitable for graphic designers, VAs, content writers, funnel builders… and whatever other freelance skills you bring to the table. There are *some* copywriting-specific lessons (like how to run a website audit, for example)… but why not take ‘em anyway? It could be another $997 service to add to your offer stack.
How soon can you start implementing? Freelancing School strikes a balance between mouthwatering long-term growth and the quick wins you need for financial peace of mind. For example, if you pair Jesse’s LinkedIn training with Proposal Bootcamp, you could have a new client by EOD tomorrow.
The usual suspects. You can check out securely online using your favorite credit card or PayPal. Plus you can update your payment method any time.
Everything in Freelancing School is simple to learn and easy to execute. We give you clear step-by-step instructions to help you achieve your goals now and six months from now.
Some of the freelancers who’ve gotten the best results from our programs jumped in before they felt “ready.” Like Nikki, who was still scrambling for $60/hr blog posts when she joined 10xFC – and now closes $20K launch projects with ease.
If you’ve proven to yourself that you:
Then Freelancing School is the place for you to level up your freelance career with a team of experts guiding you forward.
Freelancing School won’t teach you how to write copy. You can join Copy School for that. Instead, you’ll master the business side of freelancing – so you can get a whole lot more for your talent. And time.
Freelancing School qualifies for a 7-day refund policy from the day you purchase Freelancing School. Read our full policy here.
INSTANT ACCESS to:
Your newest favorite freelance copywriting academy is closed for now.
If you’re already a student, you can sign in using the button above. If not, please add your name to the waitlist below.
It’s been our #1 request over eight years serving 1000s of freelance copywriters: “Jo, can’t I just pay once and own this stuff?” We’ve not only decided to give you what you want. As in no, zero, zilch, nadda future payments. But we’re also giving you $2000 in instant savings. And 90 days’ access to our private community.
Wiebe Marketing Ltd. will contribute 1% of your purchase to remove CO₂ from the atmosphere.
Wiebe Marketing Ltd. will contribute 1% of your purchase to remove CO₂ from the atmosphere.
Wiebe Marketing Ltd. will contribute 1% of your purchase to remove CO₂ from the atmosphere.
Wiebe Marketing Ltd. will contribute 1% of your purchase to remove CO₂ from the atmosphere.
For best results, think of this training as you would think of university-level training: undertake it seriously and studiously, and you may see incredible results – but none are promised or guaranteed. We’ve made every effort to represent accurately the products we offer and their potential. However, we and our materials make no guarantee of results, nor should you misinterpret the “10x” part of our products’ names to suggest you will grow your business by an amount such as ten times; in reality, “10x” represents the number of business skills you will be educated to complete with success after taking our training, and the additional quantity may help you achieve strong results. Where a testimonial suggests or states results of any kind, you should not expect the same results unless your business, efforts and resources are exactly as the testimonial-giver. We avoid forward-looking statements, but should you find one, it is intended to express our opinion of earnings potential. Purchasing or subscribing to Freelancing School or Copy School does not offer you or any entity the rights to reproduction, distribution or resale of any part of the program, of any kind.
* Conditions apply. Subject to change without notice. If after six months of consciously working to grow your business with our training you do not double your revenue, we will coach you in small groups until you do. In order to qualify for the Double Your Revenue Guarantee, you must first be making $3000 or more a month; you must be a full-time freelance copywriter; you must show us clear, unmistakable evidence of your revenue over the last six months (i.e., prior to you joining Freelancing School), which will come in the form of undoctored screenshots from your freelancing software, such as QuickBooks; in the first six months after joining Freelancing School, you must show strong evidence of applying our training, and you must have attended more than half of our Q&A sessions and asked questions at at least three of them. We reserve the right to limit, reduce or end coaching on a case by case basis. For best results, take Freelancing School seriously and attend our sessions, use our training, work with our community and otherwise consciously work to grow your business.