ACRONYMS

AI – Artificial Intelligence

AIDA – Attention, Interest, Desire, Action

AOV – Average Order Value

ARPU – Average Revenue per User

B2B – Business-to-Business

B2C – Business-to-Consumer

CR – Conversion Rate

CRO – Conversion Rate Optimization

CTA – Call to Action

CTO – Chief Technology/Technical Officer 

CTOR- Click to Open Rate

CTR – Click Through Rate

CTV – Call to Value

DACI – Driver, Approver, Contributors, Informed (an outline of who will receive what when it comes to decision making for your copy)

PAS- Problem, Agitation, Solution

PCPO  – Problem, Cure, Proof, Offer

PLF – Product Launch Formula

SBO – Small Business Owner

SDR – Sales Development Representative

SERP- Search Engine Results Page

SEO – Search Engine Optimization

UMM – Ultimate Message Map 

USP – Unique Selling Proposition (you’ll hear us say Value Proposition or value prop in Copy School)

VoC –  Voice of Customer 

YXTEIP – A framework used to get a solid outline in place for your webinar.

DEFINITIONS

Asset – A marketing deliverable such as an email, landing page, home page, sales page or full funnel.

Conversion Copywriting – Words (copy) written to get your prospect to say “YES! – sign me up right now!” to your offer.

Frameworks – Flexible tools to organize messages in a compelling way.

Formulas – More precise tools to make your first draft pack more punch.

Home Page: The first web page of your website where your visitor usually lands from a general web search.

Landing Page: A landing page is a web page typically created for marketing or advertising campaigns. It’s the place where the reader lands after they click a CTA in an email or click through an ad. Landing pages can have goals like lead generation, trial starts or demo requests. 

Roadmap – A key feature inside the Copy School platform. Roadmaps are curated sequences of lessons that, if completed, will ensure you get to your conversion copywriting learning goals as efficiently as possible. Roadmaps are found at copyschool.copyhackers.com

Rule of One – In conversion copywriting the Rule of One is a rule that tells us to focus on just one thing per marketing asset. The rule of one has three parts: reader, offer and value proposition.

Sales Page: A type of landing page with a primary focus to sell. If you want to write a landing page that is focused on selling, you should choose a workflow in Copy School that’s for selling on pages.

Solution Design -document you create for each asset you write (template in Airstory with membership in Copy School).

Ultimate Message Map (UMM) – Document where you organize all of the research and data you collect as part of the conversion copywriting process (template in Airstory with membership in Copy School).

Value Proposition (value prop)-  The item you offer in your copy that is of high value to your reader – it appeals to everyone, unifies them, and is BIG (meaning desirable!).

Web Page:  A broad umbrella term applied to any page on the internet. It tells us nothing about that page’s topic or purpose. A web page is any single page that is displayed in Google Chrome, Safari, Firefox, or any browser you choose. All pages on the web are web pages.

The following is included in Freelancing School: 

• Includes 300+ hours of training specifically for freelance copywriters like you.
• For years, the only program we offered to freelance copywriters who wanted to work on their business (not just on their copy chops) was The 10x Freelance Copywriter. 
• Because freelancers have so many questions, we’ve added Proposal Bootcamp, Master of Guest Blogging and Master of LinkedIn Cold Outreach to Freelancing School, alongside The 10x Freelance Copywriter.
• All new training as we add it – to keep your strategies and skills fresh.
• Dozens of templates and worksheets. Kickstart your projects with the same tools we use in-house at Copyhackers.

Yes, you can join our Slack-based group of like-minded copywriters and freelancers for just $50/month. 

The “We Are All Copywriters” Slack community has been thriving since 2018, providing a rich source of advice and support for both new and seasoned freelancers, as well as in-house copywriters, who are looking for connection and professional guidance.

As a member, you’ll have access to weekly Office Hours led by top copywriting experts selected by Joanna Wiebe. These sessions are designed to help you tackle your business and copywriting questions, enhancing your confidence and professional growth. Think of it as having personalized guidance similar to university office hours, but specifically tailored to your copywriting needs.

Just click on “Dashboard” in the top right hand corner and you’ll have all of courses, or you can go directly to the course you want from the drop-down nav menu.

Copy School is not included in Freelancing School. They are separate programs with different focuses. 

Copy School is a collection of lessons covering conversion copywriting basics and advanced principles and practices. Copy School was created and exists for those individuals who are looking to learn conversion copywriting principles to apply to their own business or become a conversion-focused copywriter. 

Freelancing School is designed for individuals with a beginner understanding of copywriting principles and are hoping to move into a becoming a successful freelance copywriter.

Although Copy School and Freelancing School (formerly 10x Freelance Copywriter) complement each other beautifully – kinda like chocolate and strawberries – they are very much separate courses.

First, Welcome to Freelancing School – we’re thrilled you’re here to learn how to grow and thrive in your copywriting career! 

If you’re unsure of what course you should start with we always suggest starting with the 10x Freelance Copywriter. Do this course in order and put in the work that is suggested to grow your business fast, and sustainably!

As you go through the course please use the other courses to build off these teachings as needed.

If you find you are doing everything but you’re getting poor feedback from clients or just feel your copy isn’t up to snuff please check out Copy School to learn those conversion copywriting skills.

We also highly suggest joining the community and using it effectively, ask Qs, read the past Q & A’s and discover all the tips and tricks others before you have found and shared.

Let’s get those videos working for you again!

If you’re experiencing technical issues, please email us at support@copyhackers.com. We’ll get back to you within 8 working hours, on weekdays.

Can’t wait for us? Fair. Contrary to popular belief, we do sleep sometimes, so we’re not always available immediately. If us waking up seems too far off, try these solutions. 

This can happen sometimes. Sorry about that. 

The quickest way to get around this glitch is to simply scroll down the course overview page and select the first lesson directly. This normally clears this glitch out and you should have access to your course. 

If for some reason this doesn’t work for you please reach out to support@copyhackers.com and they’ll make sure everything is working tip top for you.

Simply go to the “Account” section of your dashboard and click on the “$ Go To CustomerHub” button. You will be sent an email with directions on how to check your billing info and update anything that is needed.

You can view your Freelancing School progress directly from your program dashboard, like this. 

Any courses you’ve completed will show up as 100% complete in the blue bar below the course logo and have a blue smiley face on them.
If you’re curious about which lesson(s) is not complete, click into the course and see what lessons don’t have a blue checkmark beside them. 

If you have completed a course or lesson and it is not registering as completed, please reach out to support@copyhackers.com with the course and lesson and they will get everything sorted out for you.